UFC Unveils Unibet as Betting Partner, Germany Return Announced

March 6, 2014

The Ultimate Fighting Championship (UFC) has announced Unibet, medic | to make it the official betting partner of the UFC.

The two-year partnership extends to the UK, capsule Ireland, Scandinavia, Belgium, Netherlands, France and Australia.

The partnership begins immediately ahead of the first European event of 2014, UFC FIGHT NIGHT LONDON: GUSTAFSSON vs. MANUWA, on 8th March at London’s O2 Arena. This is part of a series of six events throughout Europe, the Middle East and Africa (EMEA). 

Garry Cook, Executive Vice President and Managing Director of UFC EMEA, said: “This is a great opportunity for our fans to step into the world of the UFC in a new and engaging way. 

“We are delighted to partner with one if the world’s fastest growing online betting companies. The UFC is hosting more events than ever internationally in 2014 allowing us to reach more potential fans across the globe.”

Nils Anden, Chief Marketing Officer at Unibet, said: “We are very excited to become the UFC’s official betting partner. The UFC has really established itself as a leader in both sports and entertainment, while Unibet has managed to do the same in the gambling sector.  This is a match made in heaven.

“As part of this exclusive partnership, we are currently working on a wide range of exciting new bet offers for UFC events; markets that will take the betting experience of fight night to a whole new level.”

UFC Returns to Germany

UFC also announced today they will return to Germany in 2014.

The  UFC FIGHT NIGHT will take place in Berlin on 31st May.This follows the upcoming Europe, Middle East and Africa events in London and Abu Dhabi.

The O2 World Berlin will host the UFC for the first time, in what will be the third event for the organization in Germany. The UFC previously held UFC 99 in Cologne in 2009 and UFC 122 in Oberhausen in 2010, both of which were incredibly successful.

Cook commented: “We are incredibly excited to announce this event and it is fantastic news for the many UFC fans throughout Germany and the rest of Europe. We are delighted to be returning to Germany in May and visiting Berlin for the first time. Germany is one of the leading world superpowers in sport and to be able to host a UFC FIGHT NIGHT to our passionate German fans will be an honour.”