Abu Dhabi Media Gets UFC Rights

UFC has announced a new broadcast partnership with Abu Dhabi Media.

As part of the multi-year agreement, Abu Dhabi Media will provide access to all live UFC events and non-live programming. Abu Dhabi Media will have the exclusive multimedia rights to show all UFC content in the MENA region which includes all live events, pre and post-event programming and all original UFC programming.

Abu Dhabi Media has further rolled out a localized OTT service and mobile app in the region which will be a digital subscription service which offers customers online access to all live UFC events.

The Chair of Abu Dhabi Media, HH Noura Al Kaabi, said: “We are delighted to bring the UFC back to Abu Dhabi Media and we are excited to share their content with our viewers.

“The MENA region is extremely important to UFC, and we are thrilled to begin this partnership with Abu Dhabi Media to bring our fans new and localized content,” said David Shaw, UFC Senior Vice President, International and Content. “We are looking forward to working closely with Abu Dhabi Media on localized media initiatives for the region.”