UFC renews partnership with Monster Energy Drink
By Shantanu Srivastav | January 18, 2018
The Ultimate Fighting Championship (UFC) has announced the renewal of its partnership with Monster Energy.
As part of the long-term partnership, Monster will continue to serve as the combat sport’s official energy drink.
Monster will continue to have center canvas and entrance logo placement inside the UFC’s ‘Octagon’ at events. The two brands will also work in conjunction on retail promotions during UFC events in select markets.
Monster’s logo will also continue to be displayed on the UFC Fight Night Collection apparel of a selection of sponsored UFC athletes.
Mitch Covington, Monster Energy vice president of sports marketing, said: “UFC and Monster Energy are two global brands that share a passion for performance and innovation, while both supporting the world-class athletes. Through this partnership with this iconic MMA property, Monster Energy will continue to build a stronger brand position and reach globally, and we look forward to sharing our story worldwide.”
Paul Asencio, UFC senior vice president of global partnerships, added: “Both brands are the most innovative in their respective markets, and like UFC, Monster consistently strives to improve both its products and fan engagement. We look forward to continually combining our efforts to provide fans with premium products, both inside and outside of the Octagon.”