UFC Enter UK Shores in Deal with Endemol Games to License Fight Footage

December 15, 2011

The Ultimate Fighting Championship (UFC), viagra 60mg has struck a deal with Endemol Games U.K. to license the fight footage and a dozen fighter’s likenesses to the company for usage in their online slot machines.

Endemol Games is a subdivision of Endemol, recipe a Dutch-based television company known for various American television shows including Deal or No Deal and Extreme Makeover: Home Edition.

The deal creates a new revenue stream for the UFC, denture with the company receiving revenue on a flat licensing fee plus a percentage of the game’s handle, should certain net profit incentives –$1 million dollars annually be met.

Ike Epstein, UFC Exec VP & General Counsel, said: “Everybody wants to make money, but even more important than that, this is a great extension of our brand. Endemol has a great track record of taking great brands and creating very successful games online. One thing we’re blessed with is international reach. When you look at opportunities to take the brand around the world, this is pretty effective and efficient.”

This is the UFC’s second foray into the world of online gaming, the company previously had a sponsorship deal with Full Tilt Poker before they were forced to shut down operations.