UFC Enjoys Expansive Viewership Figures in Ireland

The Ultimate Fighting Championship (UFC) has revealed their event in Dublin, adiposity UFC Fight Night Dublin: McGregor vs. Brandao, cheapest ed was the highest rating sporting event on channel 3e in Ireland.

Coverage of the event reached an 600,000 viewers in total and recorded a peak audience figure of 340,200. An impressive average of 257,500 viewers (and 21% share of the available audience) tuned in to 3e on Saturday night to watchConor ‘The Notorious’ McGregor put on a spectacular performance to defeat Brazil’s Diego Brandao in his hometown of Dublin, making it the highest rating sporting event in the channel’s history.

The sold-out event at Dublin’s O2 arena, delivered massive share figures for a number of demographics, including a 36.69% share for Men 15-34 and an even more impressive 43.33% share for Adults 15-24.

Garry Cook, Executive Vice President and Managing Director of UFC in Europe, the Middle East and Africa, said: “This was a night that will go down in history within the UFC for the record sell out and viewership figures. The collaboration between UFC and TV3, not just on the night, but in the weeks and days leading to the event has shown how an integrated partnership can benefit both organisations. Throughout the week, TV3 and 3e aired amazing content and were able to access the athletes across a number of platforms, building anticipation and ultimately driving the record breaking audience. We would like to congratulate our friends at TV3 and we look forward to bringing more UFC events in the future.”

Jeff Ford, TV3 Group Director of Content, said: “Saturday night’s fantastic UFC ratings prove that there is a real hunger for MMA in Ireland, in particular Ireland’s own star attraction and showman Conor McGregor. 3e was the first broadcaster to take the plunge and broadcast UFC Live and Free to Air and the feedback from our viewers has been great.  We would like to thank our friends and colleagues from the Ultimate Fighting Championship for their support and help and we look forward to continuing our relationship with them in the future.”