UFC Appoint CommerceTel to Strategise Mobile Marketing Tactics

February 22, 2012

The Ultimate Fighting Championship (UFC) has selected CommerceTel Corporation, an award-winning provider of proprietary mobile marketing technologies and solutions to handle mobile marketing tactics such as voting, text alerts, and special offers for in-venue and in-broadcast initiatives.

The UFC is the fastest growing sports organization in the world, producing the world’s premier mixed martial arts (MMA) events and is available in almost a billion homes worldwide. The UFC’s debut on network TV last November was the most watched fight in a decade, drawing over 9 million viewers to FOX in the US.

“The UFC holds the unique distinction as the largest Pay-Per-View event provider in the world while the mobile platform provides the largest digital audience in the world. We’re very pleased to support the UFC’s progressive strategy of connecting to their audience via mobile devices,” said Michael Falato, Vice President of Sales & Business Development of CommerceTel’s Txtstation division.

With CommerceTel’s C4 and Txtstation Pro web-based platforms, the UFC will be equipped to deliver HD-quality graphics and animations to screens, whether it is broadcast, in-venue boards, or digital signage. Fans text their messages to a short code and within seconds the real time results can appear live on the screen. The dynamic display of responses has been proven to not only improve overall response rate but it also engages the consumer in a fun an interactive way. Additionally, fans can opt-in for real-time alerts from in-venue or online calls-to-action.

UFC President Dana White, said: “We are always looking for new ways to improve the audience experience for our fans. This is another way for fans to get even closer to the action, to get even more interactive, and this partnership with CommerceTel’s Txtstation allows us to do that in a new and exciting way.”

by Ismail Uddin