UFC announces new partnership with Bodyarmor sports drink
By Community | October 6, 2017
The Ultimate Fighting Championship (UFC) has announced a multi-year partnership with BodyArmor Sports drink, who will become the combat sport’s first ever ‘official sports drink’.
The collaboration, which covers the United States and is set to begin in 2018, will see BodyArmor supply its hydration products to the UFC Performance Institute.
UFC President, Dana White, said: “Bodyarmor is an industry leader in sports hydration and they are a perfect fit to partner with UFC.
“Providing UFC athletes with safe, nutritional products while training at the UFC Performance Institute is an important part of helping them maximize their overall performance and Bodyarmor will help us do that.”
Mike Repole, co-founder and chairman, Bodyarmor, added: “With the explosive growth that Bodyarmor has seen in recent years – it’s an exciting time for the brand to team up with UFC.
“A partnership between the fastest-growing sports drink and the fastest-growing sports organization creates a tremendous opportunity for Bodyarmor to play an important role in the hydration needs of some of the best athletes in the world.”
Bodyarmor will serve as the presenting sponsor of select UFC weigh-in events and will provide corner branding of stools, towels and buckets inside the Octagon during all U.S.-based events.