UFC announces global licensing partnership with Opro
October 25, 2017
The Ultimate Fighting Championship (UFC) has announced a new multi-year global licensing agreement with OPRO, the world’s largest manufacturer of mouthguards.
The agreement, which begins in 2018, grants the oral protection company the rights to produce UFC branded mouthguards and provide bespoke guards to UFC athletes.
UFC Senior Vice President of Global Consumer Products, Tracey Bleczinski, said: “OPRO has been a world-renowned manufacturer of mouthguards for more than 20 years and we are thrilled to launch this new global partnership.
“As an industry pioneer, OPRO has designed some of the most innovative guards in sports and we look forward to delivering these premium products to UFC athletes and the combat sports community.”
OPRO Chief Executive Officer, David Allen, said: “OPRO has ambitious international expansion plans for the coming years, and partnering with another hugely progressive and pioneering brand who are growing exponentially all over the world, particularly in key markets for us such as Asia and the Americas, is truly exciting.
“This partnership with UFC reflects our continued growth in the combat sports market and we look forward to working with them as we kit out more and more UFC athletes with OPRO guards.”
UFC athletes will have the option of wearing mouthguards by OPRO while training or competing in the UFC. OPRO will also offer UFC branded guards to combat participants and fight fans for purchase at opromouthguards.com and through a network of key global retail partners.