UEFA Slash Lowest Priced Euro 2012 Tickets by Half

February 16, 2011

UEFA has insisted it has taken into account the spending ability of fans in Ukraine and Poland in confirming the prices of tickets for Euro 2012 which will go on sale for the entirety of next month.

Ticket prices have been aimed at the general public, with the lowest priced tickets costing half of the equivalent tickets in Austria and Switzerland’s Euro 2008 with wide ranging prices are in place from Eur30 (US$40.60/£25.25) to Eur600 ($811.33/£505).

UEFA released a statement, saying that its aim was to “put in place a transparent and fair ticketing policy with the aim of offering affordable prices for all 31 matches”, adding: “The purchasing power of local citizens has been taken into account when deciding on prices and the cheapest tickets will cost 50% less.”

The statement continued: “Residents of Poland and Ukraine will also be able to pay in their local currency, either via credit card or by domestic bank transfer, whereas international applicants will need to pay via credit card and in euros.”

The lowest price tickets in the ‘category three’ price range for the final of European international soccer’s showpiece event are at a highly affordable Eur50 ($67.60/£42).

In other news, European soccer’s governing body have appointed Contact Center as an official ticketing customer services provider for the event, responsible for first line general public support for next summer’s European Championship.

Contact Center, the biggest call centre firm in Poland, will provide customer services to all general public customers who may have questions concerning the ticketing process. The service will be available on working days from 08.00 to 20.00 in six different languages; English, Polish, Ukrainian, Russian, German and French.

Uefa’s agreement with Contact Center does not include the sale of match tickets, which will be carried out exclusively through the official ticket portal in the Euro 2012 ticketing section of UEFA.com.

Related Dicussion: UEFA financial fair play rules by Michael Cunnah