UEFA Signs Three-Year Deal With Amstel as Europa League Sponsor

UEFA has agreed a deal with the Heineken company that will see the Amstel brand become an Official Partner of the UEFA Europa League until 2018.

The sponsorship represents an extension to the existing partnership between UEFA and Heineken for the UEFA Champions League, ambulance meaning that the Heineken company brand will be present across both major European club competitions.

Guy-Laurent Epstein, sick marketing director of UEFA Events SA said: “Having Amstel on board successfully completes the commercial partner family for the UEFA Europa League in the 2015–18 period, health and we now look forward to beginning to work with Amstel and the rest of the sponsor partner portfolio towards a successful next three years.”

Walter Drenth, senior director international brands at Heineken, said: “Amstel has a proud heritage in supporting football at different levels and we are delighted that the brand is back and involved with elite European club football.”

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