UEFA Signs Global Licensing Deal With Gillette

July 24, 2019

UEFA has signed a multi-year global licensing deal with male grooming brand Gillette.

As part of the deal, Gillette will launch a range of initiatives to complement the official licensed products, special packages including providing opportunities to win prizes and experiences.

Gary Coombe, chief executive of Gillette, said: “We are delighted and eager to discover all the ways we can celebrate what it means for men who want to be the best both on and off the pitch, creating top-notch products and winning experiences that meet the Champions League’s prestige. It is the perfect platform to connect with consumers around the world.”

Guy-Laurent Epstein, UEFA marketing director, said: “Partnering with a global brand presents many benefits and opportunities for UEFA and we are excited to see what the next few years hold. As an industry leading company who strive to produce best in class products, we feel there is a great fit with the UEFA Champions League brand. We look forward to collaborating with them on building deeper connections with global audiences.”