UEFA Seals Abu Dhabi Media Rights Deal

UEFA has announced a media rights agreement with Abu Dhabi Media Company for the international European Qualifiers which will kick off in September 2014. 

The AD Sports-branded channels will ensure a wide and comprehensive coverage of the European nations’ qualification matches for UEFA EURO 2016 and the 2018 FIFA World Cup across the Middle East and North Africa (MENA) region. AD Sports will also broadcast an extensive highlights programme each matchnight during the so-called Week of Football.  

In line with UEFA’s platform-neutral approach, all matches will also be available via the super.ae internet and mobile applications. 

In announcing the rights award, UEFA commented: “We are pleased to welcome Abu Dhabi Media on board as a broadcast partner of the European Qualifiers. The AD Sports channels represent a great platform to ensure exposure for national-team football. We are looking forward to working together to make the European Qualifiers a great viewing experience for football fans across the region.”