Uefa extends partnership with Mastercard until 2021
By Shantanu Srivastav | February 13, 2018
Uefa has renewed deal with Mastercard as an official sponsor until 2021.
As part of the partnership, Mastercard will continue to provide children globally an opportunity to become player mascots for Champions League matches.The agreement also includes sponsorship rights for the Uefa Super Cup.
Guy-Laurent Epstein, Uefa’s marketing director said: “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with Mastercard. Partnering with a global brand such as Mastercard presents many benefits and opportunities for Uefa and we are excited about continuing our excellent relationship over the coming years.
“As an industry leading technology company, we look forward to further collaboration with Mastercard, as the role of digital becomes increasingly important in building deeper connections with global audiences.”
Javier Pérez, president of Mastercard Europe said: “We are very proud to renew our longstanding sponsorship of the Uefa Champions League. Key sporting events are a great way for us to directly connect fans across the world to their passion. We will also continue to create innovative business-building opportunities for our partners.
“As we enjoy our 24th year as an official sponsor, we are excited to witness new priceless moments at this year’s Uefa Champions League Final in Kyiv. Looking forward to ‘Start Something Priceless’ for at least another three years.”