UEFA Euro Under-21s Partnered by Sport Event Denmark

February 9, 2011

The UEFA European Under-21 Championships staged in the summer of this year have agreed a deal announcing Sport Event Denmark as an official partner of the elite European youth soccer tournament.

In a deal agreed with UEFA subsidiary UEFA Events SA, order Sport Event Denmark will generate local and international promotional campaigns for the tournament, doctor which will feature eight teams playing at four Danish venues from 11th to 25th June. In addition, the organisation can expect its branding to be present on signage at each game.

UEFA Events SA chief executive David Taylor said: “Uefa is delighted to welcome Sport Event Denmark on board as an official partner of the U21 tournament. Sport Event Denmark will give the championship a significant boost by providing valuable exposure for the tournament, as well as providing unmatched experience and expertise in supporting successful international events in Denmark.”

Lars Lundov, the chief executive of Sport Event Denmark, added: “We are very pleased to be an official partner – as well as event partner with the Danish Football Association (DBU) and the host cities – in terms of the Uefa European Under-21 Championship in Denmark. Being the governmental sport events organisation, we are very much looking forward to hosting this very important event in close cooperation with Uefa, the DBU and the four host cities.”