UEFA Champions League Unveils New Brand Identity

June 7, 2018

The UEFA Champions League has unveiled a new brand identity for the 2018/19 season based on a concept called ‘Highlighting moments that make the ultimate stage’.

The new logo has connected stars from the ‘starball’. Meanwhile, the blue colour palette deriving from UEFA Champions League match nights has been enriched with magenta and cyan colours to support the new look.

The identity has been developed in collaboration with UEFA’s marketing partner, TEAM Marketing AG, and the London-based creative agency DesignStudio.

Guy-Laurent Epstein, marketing director, UEFA Events SA: “The UEFA Champions League is a globally recognised brand in football, sports and entertainment. This brand refresh maximises the opportunities to engage with fans and stakeholders across new technologies and platforms.”

Hans Erik Tuijt, global sponsorship director, Heineken: “The branding is fresh and appealing. It gives the competition a new, contemporary look while remaining premium.”

Mark Hyde, head of design, BT Sport: “Confident, contemporary and courageous. With refined elegance and a vibrant injection of colour, the UEFA Champions League brand upholds its position as possibly the most iconic of sporting identities.”