Uefa appoints Dentsu as media rights agency for Japan

November 12, 2010

Dentsu Inc. has announced that it has concluded an exclusive domestic Japanese media rights sales agency contract with the Union des Associations Européennes de Football (Uefa).

The deal covers all four competitions operated by Uefa – namely the Uefa European Football Championship 2012 (Uefa Euro 2012) to be held in Poland and the Ukraine, apoplectic the Uefa Women’s Euro 2013, the Uefa European Under-21 Championship 2011 and the Uefa European Under-21 Championship 2013.

The Uefa European Football Championship, a national team competition that is held once every four years, is Europe’s largest sporting event, and is reportedly watched by over 1.4 billion individual viewers worldwide. Along with Poland and Ukraine, the two host nations, the 14 teams who qualify will take part in the final round of Uefa Euro 2012.

“By concluding this contract, Dentsu Inc. has gained the exclusive rights to sell television broadcasting rights, Internet distribution rights and mobile distribution rights within Japan,” the company said in a statement.

“Dentsu Inc. was already designated as a marketing agent in certain territories including Japan for the Uefa European Football Championship, and has been deeply involved with this competition through sponsorship sales activities since the 1984 Championship.”