Sponsorship sportsbiz

UEFA and Hisense renew partnership for the third time

September 5, 2023

UEFA and Hisense have agreed to a multi-year partnership to sponsor UEFA Men’s National Team Football including the upcoming UEFA EURO 2024 taking place from 14 June to 14 July of next year in Germany. This will mark the third consecutive UEFA EURO that Hisense will sponsor after being a partner for the two previous editions.

Additionally, the deal will see Hisense sponsor the European Qualifiers 2024 & 2026, UEFA Nations League Finals 2025, UEFA Under-21 Championship 2025, Finalissima 2024 and the UEFA Futsal EURO 2026.

UEFA marketing director Guy-Laurent Epstein said: “I am thrilled that Hisense is renewing its commitment to European football as an official partner of UEFA EURO 2024, which will be our third consecutive EURO together. Their technologies continue to help make football more accessible and enjoyable to fans worldwide.”

Fisher Yu, President of Hisense Group, said: “Hisense is able to connect with consumers around the world through our sports sponsorships, with this a great way to build trust in our brand. To continue brand building globally, Hisense will provide fans around the world with a unique viewing experience of UEFA EURO 2024.”

As part of the global partnership package, Hisense branding will be present during all matches on the perimeter boards and giant screens in the stadiums. Furthermore, Hisense will activate their digital rights on UEFA’s platforms as well as their on-site rights at UEFA fan zones and stadiums. Hisense will also collaborate with UEFA in providing cutting-edge display technology and state-of-the-art appliances to meet the operational requirements.

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