UEFA Agree Spanish Mediaset Deal for Euro 2012 & Deals in Asia for CL/Europa

UEFA has agreed terms with Mediaset España for the Spanish broadcast rights to Euro 2012, hosted in Poland and Ukraine, as well as the Malaysian and Myanmar contracts for the Champions and Europa League tournaments, awarded to Astro and S Media respectively

UEFA’s marketing subsidiary UEFA Events SA brokered the deals.

Mediaset España will have the rights to all of the tournament’s 31 matches, which will be broadcast across their Telecinco and Cuatro channels. The package also includes magazine round-up and highlights programmes, along with internet and mobile coverage. Mediaset España will also have the rights to the UEFA European Under-21 Championships in 2011 and 2013.

Guy-Laurent Epstein, the marketing director of UEFA Events SA, said of the Spanish deal: “We are delighted to welcome Mediaset España to the group of exclusive UEFA Euro 2012 media rights partners. We are convinced that Mediaset España, with its extensive experience, will provide Spanish football fans with a unique viewing experience for all three tournaments.”

Meanwhile, in Malaysia, pay-TV broadcaster Astro scored over incumbent ESPN Star Sports as UEFA announced its 2012-15 Champions League and Europa League media rights to various territories in Asia.

Astro has been awarded exclusive media rights for the 2012-15 Champions League and Europa League for Malaysia and Brunei that covers at least six Champions League and at least four Europa League games per matchweek, as well as highlights and delayed match coverage for both competitions each week.

While announcing the shift of the rights to Astro, European football’s governing body made it a point to “thank long-time partner, incumbent UEFA Champions League rights holder ESPN Star Sports for its valued contribution to the competition”.

In addition, S Media has been granted all rights to the 2012-15 Champions League and the Europa League, broadcasting at least six games per matchweek live on its pay-TV channels, as well as highlights and delayed coverage, in respect of both the Champions League and the Europa League.

Commenting on the award of these media rights in Asia, UEFA added: “The media rights sales process is successfully continuing in Asia, reflecting the growing interest for UEFA’s club football competitions in the region. UEFA is happy to announce these deals as they will enable football fans throughout the respective territories to enjoy increased levels of match choice and coverage of both the UEFA Champions League and UEFA Europa League.”