UCI Sign Major Sponsorship Deal with Mapei for Road World Champs

June 22, 2011

Mapei, medic an Italian producer of adhesives specialising in chemical products for buildings, discount has signed up as the main sponsor of the International Cycling Union (UCI) for the 2011, 2012 and 2013 Road World Championships.

The company has sponsored numerous UCI road, mountain bike and cyclo-cross events, and has been a partner of the Road World Championships since 2008. Mapei also sponsored a leading cycling team, which carried the company’s name, from 1993 to 2002.

Under the terms of the agreement, the UCI and Mapei will establish a partnership between the Mapei Sport Research Centre and the World Cycling Centre.

UCI president Pat McQuaid stated: “Mapei’s commitment to cycling over the last 20 years has contributed to the growth of our sport, of which it is one of the most faithful sponsors. Under its president and director, Giorgio Squinzi, who is a true cycling lover, Mapei has multiplied its initiatives for our sport, often demonstrating great inventiveness, not only in Italy but on an international scale.”

Squinzi added: “Mapei is proud to participate this year and the following years as main sponsor of the Road World Championships. This strengthens our long relationship with cycling, which comes from the sharing of the same values: hard work, will and passion, as well as the knowledge that every victory is the result of conscientious planning and constant teamwork.”