Twitter to stream live MLB and NHL fixtures
July 25, 2016
Twitter has announced it will live stream weekly games from Major League Baseball (MLB) and the National Hockey League (NHL).
OTT network, 120 Sports, will also produce an exclusive, nightly multi-sports highlights show called ‘The Rally’, the first show of its kind to be streamed live on Twitter.
The MLB, NHL, and 120 Sports streaming rights come through Twitter’s new partnership with MLBAM.
Anthony Noto, Twitter’s chief financial officer said: “Twitter is the fastest way to see what’s unfolding in MLB and the NHL,”
“MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as ‘The Rally’, giving our audience the live sports events they are already talking about on one screen on Twitter.”
Kenny Gersh, MLBAM’s executive vice president, business added: “Twitter has long been a great partner and platform for both baseball and hockey fans as they follow their favorite teams and players every day,”
“We know fans will embrace what this wide-ranging partnership brings – expanded and reliable access to live baseball and hockey and the introduction of Twitter’s first daily live highlight show delivered intuitively to a platform where they’re actively engaged with the games.”
The once-per-week live streams of out-of-market MLB and NHL games will be available free to logged-in and logged-out Twitter users in the United States.
MLB games also will be available worldwide, except in select international territories. A schedule for the MLB and NHL games will be available at a later date.
