Twitter partners with Volvo Ocean Race to livestream races
By Taruka Srivastav | January 26, 2018
Twitter has partnered with Volvo Ocean Race to livestream this season’s remaining In-Port Races beginning on Saturday 27 January in Hong Kong.
Volvo Ocean Race will also broadcast premium video content from the seven participating boats.
Jordi Neves, chief digital officer at Volvo Ocean Race, said: “Twitter is a natural home for the Volvo Ocean Race’s live action and ever-changing story, and we’re excited to partner and work closely with the platform to give our fans a more connected experience than ever before in 2017-18.”
Simone Tomassetti, head of sports partnerships, Southern Europe at Twitter, added: “Twitter is what’s happening. Now all the Volvo Ocean Race fans will be able to see and experience the best live and on demand video from the race right in their timelines.”
Furthermore, the introduction of a ground-breaking Crew Communicator device means that for the first time in the Volvo Ocean Race’s history, sailors can send tweets live from the boat, even as they race through the most remote regions on Earth.