TW Steel Becomes Official Timing Partner of Force India

By iSportconnect | February 1, 2013

Sahara Force India has unveiled TW Steel as the team’s new Official Timing Partner. The deal was announced at the launch of the Force India’s new car, the VJM06, at Silverstone.

The Dutch watchmaker’s logo will feature on the F1 team’s major brand platforms including the car, the drop-down timing monitors in the garages and on the driver’s racesuit sleeves.

TW Steel will also produce an official Sahara Force India watch range that will be available their 6000 retail outlets worldwide.

Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India, said:  “The partnership with TW Steel is the perfect way to begin the 2013 season and we are delighted to welcome them to the Sahara Force India family. With the global reach of Formula One, our unique positioning in the Indian market place and our shared ambition for success on the track, I am sure that the relationship will bring big rewards for both TW Steel and Sahara Force India.”

TW Steel CEO and co-owner, Jordy Cobelens, added: “I’m naturally very excited to be partnering with Sahara Force India. We know the merits of being involved with a team competing in Formula One and the brand awareness that brings. Our new partnership represents a relationship where both parties are keen to bring success to each other. Sahara Force India has such a strong following around the world, notably of course in India, a key growth opportunity we’ve targeted for TW Steel’s on-going development. I’m excited to have our brand working with such fantastic entrepreneurs as Dr Vijay Mallya and Mr Subrata Roy Sahara. Like TW Steel they’ve showcased their ambition and proved they like to make bold statements. We have lots of synergy and we look forward to being a part of the team’s progressive journey both on and off track.”

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