TV4 Media Renew LaLiga Rights Following Champions League Deal
May 18, 2020
Nordic Broadcasting company TV4 Media have announced that they have extended their current deal to show Spanish football’s top division, LaLiga.
C More, one of the company’s channels, already had a deal in place to show LaLiga, however a new deal has now been reached for the next five year period, commencing in 2021 and culminating in 2026.
This comes just days after TV4 Media announced that they had won the rights to broadcast the UEFA Champions League in Sweden and Finland from 2021.
Casten Almqvist, CEO of TV4 Media, had said: “The UEFA Champions League has been at the top of our wish list of sports rights for a long time. This is the first example of how TV4 Media with Telia as our owner will raise the bar. The UEFA Champions League will be an important ingredient in creating Sweden’s and Finland’s best TV experiences.”
Now adding LaLiga to the Champions League, TV4 will have a large portion of football’s major rights in the region, while NENT has agreed a huge six year deal beginning in 2022, covering the whole Nordic region for Premier League football.