TV3 Network Acquires Irish Broadcast Rights to UFC Fight Night Dublin

Irish broadcaster 3e, treat part of the TV3 network, has agreed to broadcast UFC Fight Night Dublin: McGregor vs. Brandao, which will take place on 19th July at the O2 Arena in Dublin.

This is the first time a UFC event will be broadcast to a terrestrial audience in Ireland, marking a significant step forward for the organisation in this region. 

TV3 reaches in the region of 3.5million individuals each month, equivalent to 85.1% of the available viewing population. It is the largest commercial TV channel in Ireland, and has a bigger market share for adults than BBC1, UTV, Channel 4 or Sky 1 combined. 

Garry Cook, Executive Vice President and Managing Director of UFC Europe, the Middle East and Africa (EMEA), said: “The popularity of the UFC in Ireland continues to grow at an enormous rate. With a number of talented Irish fighters on the card and the record breaking sell-out audience at the O2 arena, it was only right that we also offered access to this incredible event to audiences in Ireland via a free to air TV agreement.

“We are incredibly excited to make this announcement and we are confident that this is only the beginning of things to come for our sport in Ireland.”  

TV3 Group Head of Sport, Kieran Holden, said; “We are thrilled to be able to broadcast Conor McGregor’s homecoming bout for UFC’s Dublin event on 3e, on 19 July. Conor’s progress through the MMA ranks has been phenomenal and we are delighted that we are able to show this event to his growing fan base here live and for free on 3e.”