TV Media Sport to Distribute 2013 Moscow IAAF Rights in Sub‐Saharan Africa

October 31, 2012

TV Media Sport has been appointed to distribute the TV and marketing rights as well as the media rights for the next IAAF World Championships, Moscow, 2013 in 48 territories throughout sub‐saharan Africa.

Max Kallberg, CEO of the Swedish media company IEC in Sports, and Hédi Hamel, President of TV Media Sport, signed the contract in Monaco for the IAAF World Championships, Moscow, 2013 together with other events organised by the International Athletics Federation / IAAF.

TV Media Sport will be distributing a dedicated signal with commentary in both English and French. They will also produce a daily highlights package as well as a three minutes news edition.

Since the successful commercialisation and distribution of the last UEFA Football Championships, TV Media Sport is expanding its TV programming offer to the TV partners in Africa with a wide range of sport events.

“We are very happy that TVMS has come on board as our latest partner in Africa and that our sales strategy for the continent continues to bear fruit.” said Nick Haigh, Chairman of the International Board of IEC in Sports. ‘We remain focused on assisting the IAAF in realising the developmental and commercial potential of the sport and we are looking forward to working closely with TVMS to maximise the exposure for the IAAF’s premium athletics events.”