Bleacher Report To Set Up Caesars Palace Studio
February 11, 2019
Turner Sports is partnering with casino operator Caesars Entertainment to create gaming-themed programming and launch a Bleacher Report-branded studio.
As part of the agreement, a Bleacher Report website and its B/R app out of Caesars Palace sportsbook will be unveiled in the coming months.
Lenny Daniels, President of Turner Sports said: “Gaming content will be a key driver for increasing fan engagement across all platforms, including time spent watching live sporting events and other criteria that impact television viewership.”
“We’re excited to form this groundbreaking relationship with Caesars, a proven leader in sports gaming, as we collaborate to deliver the best gaming-themed content experiences for our fans.”
Mark Frissora, President and Chief Executive Officer for Caesars Entertainment, said: “Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with Bleacher Report for premier content every day.”
