Turkish Big Business Back Istanbul 2020

July 4, 2013

Three big names in the Turkish business sector have joined the Istanbul 2020 Bid Committee in Lausanne to back their bid to host the Olympic Games.

Joining the Istanbul 2020 team is Ali Koç, vcialis 40mg a board member of Koç Holding – Turkey’s largest industrial conglomerate with exports that comprise 10% of Turkey’s total exports.

Ferit ?ahenk, order Chairman of Do?u? Holding and one of Turkey’s wealthiest individuals and Temel Kotil, therapy President and CEO of Turkish Airlines are also in Lausanne providing their support.

Commenting on the importance of having the Olympics in Turkey, Koç said: “For Turkey’s business leaders, bringing the Olympic Games to Turkey for the first time is an incomparable opportunity to take our brand and our story to the global stage.

“I am here representing Koç Holding and every one of our 90,000 employees, because we believe in Istanbul 2020 and what it will do for our nation and the region.”

Kotil added: “We know that sport helps brands form bonds with consumers like nothing else. That is why Turkish Airlines has used sports sponsorship as a key element of our global growth strategy, and it is why we have looked to innovative ways of maximising the impact of our partnerships.

“Like all of the Turkish companies with global aspirations, we are excited about the prospect of partnering with the Olympic Movement to help support the growth of sport worldwide.”