Tully’s Coffee Named Official Coffee of TUDOR United SportsCar Championship

Tully’s Coffee and the International Motor Sports Association (IMSA) have announced a multi-year agreement that sees Tully’s become the Official Coffee of the TUDOR United SportsCar Championship.

The agreement, adiposity which was announced at Daytona International Speedway on the opening day of the Roar Before the Rolex 24 Test, health also sees Tully’s Coffee become a Proud Partner of the IMSA.

“It is our pleasure to welcome Tully’s Coffee into IMSA and the TUDOR United SportsCar Championship through this official partnership,” said Scott Atherton, IMSA president and chief operating officer.

“It is always gratifying when a company looks to our form of motorsport as a vehicle to help grow its brand, and we believe this partnership will be mutually beneficial.

“We know Tully’s Coffee will be in high demand at our events, especially given the long hours demanded of everybody involved in the sport of endurance sports car racing.”

Tully’s Coffee will be a prominently featured element of the TUDOR Paddock Club for VIP guests. The dedicated space will feature a fully staffed coffee bar and Tully’s baristas.

The Seattle firm is no stranger to North American endurance racing having been the primary sponsor on a pair of GT Challenge (GTC) entries in the 2012 American Le Mans Series presented by Tequila Patrón, highlighted by a GTC class pole position at the season-opening Mobil 1 Twelve Hours of Sebring Fueled by Fresh from Florida and a runner-up result in the American Le Mans Monterey at Mazda Raceway Laguna Seca.