Tudor Inks Deal as Official Timing Partner of FIA World Endurance Championship
By Community | February 8, 2013
Tudor brand director Philippe Peverelli commented: “TUDOR is very happy to communicate its passion for motor sports through the WEC, a legend in endurance racing. This technological showcase represents what drives us forward everyday: our commitment to quality and our passion for performance.”
Launched in June 2011 by the FIA and the ACO (Automobile Club de l’Ouest), the WEC perpetuates the historical links with the World Championship for Makes in the 1950s, 60s and 70s, the World Endurance Championship Group C in the 1980s and the World Sportscar Championship in the 1990s. With 8 races over the course of the 2013 season, the FIA World Endurance Championship alternates between legendary circuits (Silverstone, Spa-Francorchamps, Le Mans, Interlagos and Fuji) and locations where the history of motor sports remains to be written (Austin, Shanghai, Bahrain). If the WEC has become one of motor sports’ iconic championships, it owes it for the most part to the very high level of its field – the most prestigious car makes are back – as well as to the environmental stakes that have made today’s WEC one of the most brilliant displays of race car technology.
It is with this same spirit of performance that, for decades, Tudor has been creating chronographs known for their remarkable technical superiority and extreme reliability, in a masculine, retro chic style that exudes seduction – watches such as the legendary TUDOR chronographs of the 1970s, much sought-after by collectors, of which the TUDOR Heritage Chrono is the legitimate heir.
Considering TUDOR’s long-standing role as a major player in the prestigious, sport-chic watchmaking domain, the brand’s commitment as Timing Partner of the WEC is perfectly coherent with the com- pany strategy set forth in previous years. Furthermore, the passion for performance that unites the WEC and TUDOR is the same as the driving force that connects the brand to Porsche Motorsport and to legendary Italian motorcycle brand Ducati, as Timing Partner.
Speaking of the WEC’s new Timing Partner, Pierre Fillon, president of the ACO, said: “the Automobile Club de l’Ouest, promoter of the FIA World Endurance Championship and creator of the 24 Hours of Le Mans in 1923, is thrilled with the new partnership with TUDOR. Thanks to this prestigious watch brand, the FIA World Endurance Championship has found the ideal partner, who shares with the ACO the values of endurance racing, a discipline based on surpassing oneself, sportsmanship and advanced technology.”