Triathlon Ireland Inks Europcar Sponsorship

Triathlon Ireland and car rental company Europcar Ireland have signed a two-year partnership deal.

Under the agreement, there Europcar will provide fleet support to Triathlon Ireland and create a Europcar series of triathlon events.

The deal provides two Skoda Yetis for Triathlon Ireland staff to use at triathlon events around the country and transport support for athletes in Triathlon Ireland’s elite programme. The Europcar Mini Series will include the following events – Carrick-on-Suir Triathlon, Co. Tipperary, Brian Boru Triathlon Killaloe, Co Clare and Fingal Triathlon, Blanchardstown.

Europcar will also be present at many other triathlons over the course of the season.

“The Europcar sponsorship deal is fantastic for Triathlon Ireland,” said Chris Kitchen, CEO of Triathlon Ireland.“We want to offer a service that is second to none to our TI members, clubs, elite athletes, coaches, officials, event organisers and sponsors and this involves a huge amount of travel and logistics. The Europcar partnership will provide our key staff and elite athletes with an efficient and effective way to manage our vehicle requirements.

“The vehicles themselves demonstrate Europcar’s thought and understanding of our requirements being supremely practical for our purpose. The vehicle wrap too is a great advert for Triathlon Ireland and our sponsors and will make a positive statement and focal point at any event.”

“Triathlon has shown massive growth in Ireland over the past few years,” said Europcar CEO, Colm Menton. “Its growth trajectory mirrors that of Europcar’s business in Ireland and we have a number of staff who regularly compete in Tri events around the country.  We believe that there is a strong synergy between our commitment to customer satisfaction and Triathlon Ireland’s track record in delivering top class athlete focused events.

“Our domestic business through fleet management, replacement car hire and weekend rentals are all showing growth. Some of the key decision makers in Irish business are out competing in tri events every weekend and we see this as a positive association as it gives us an opportunity to increase awareness while supporting a great sport.”