Triathlon America Conference Announce Speakers & Topcis for 2012 Event

January 11, 2012

Triathlon America, an industry organization dedicated to promoting the sport and the business of triathlon, have announced keynote speakers and session topics for the second annual Triathlon America Conference taking place in San Diego, CA, February 19-21, 2012.

The first and only industry event devoted to the business of triathlon, the Triathlon America Conference will feature an impressive lineup of keynote speakers including Marisol Casado, President of the International Triathlon Union and member of the International Olympic Committee, speaking on triathlon, the Olympics and the role of the ITU as the world’s governing body for triathlon; and Rob Urbach, CEO of USA Triathlon, discussing USAT’s vision for the future of triathlon.

Select panelists and speakers include Andrew Messick (Ironman), Charlie Patten (Rev3), authors Matt Fitzgerald and Marty Dugard, Paul Steely White (Transportation Alternatives NYC), Dan Schorr (Start to Finish Marketing), Dan Empfield (Slowtwitch) and many more.

One of the highlights of the conference will include the results of Triathlon America and Active Network Market Research Survey, one of the most comprehensive studies of men and women participating in the sport of triathlon to date. The Triathlon America Conference will also feature more than a dozen highly educational breakout seminars and panels targeting retailers, manufacturers and event organizers. A sampling of topics includes the following:

  • Olympics and the Business of Triathlon
  • The State of the Sport panel
  • Importance of Tri Clubs to the Business of Triathlon
  • Marketing to Women
  • Using Online Technology to Boost Your Business
  • Building a Successful Marketing Campaign
  • Inside Sponsorship panel
  • Interviews with the Best Writers in Endurance Sports
  • Triathlon’s Hot Topics panel
  • One Less Car – Alternative Transportation Initiatives

In addition to a wide range of seminars and panels on topics critical to the business of triathlon, the final night of the conference will be highlighted by the Triathlon America Awards Celebration, presented by The Active Network. The Triathlon America Awards Celebration will recognize and honor the best companies, programs and athletes in the triathlon industry in 2011, including the first Ron Smith Triathlete of the Year award.

Conference dates, location and costs:


February 19 – 21, 2012


Rancho Bernardo Inn – San Diego, California


Triathlon America Members – $695 (until 1/16/12), $795 (after 1/16/12)

Non-members – $895 (until 1/16/12), $995 (after 1/16/12)

Conference details and online registration are available at