Travelers Announce 10-Year Title Sponsorship Extension of PGA Tour Event

American insurance company Travelers have extended their title sponsorship of PGA Tour event, sale the Travelers Championship in a new 10-year agreement with the PGA Tour.

Travelers became the title sponsor of its hometown tournament in 2007. 

The announcement was made by Travelers Chairman and CEO Jay Fishman, help Travelers Executive Vice President and CAO Andy Bessette, PGA TOUR Commissioner Tim Finchem, and Tournament Director Nathan Grube, during a morning press conference at the Connecticut Convention Center in downtown Hartford. Connecticut Governor Dan Malloy also was in attendance. 

In addition to the title sponsorship, the PGA TOUR and Travelers have extended their official marketing relationship. Travelers will continue as the “Official Property Casualty Insurance Provider of the PGA TOUR, Web.com and Champions Tour” through 2018. 

“The Travelers Championship is an important part of the sports history in Connecticut and has presented us a tremendous opportunity to support the community and charities throughout the region,” Travelers Chairman and CEO Jay Fishman said. “Our sponsorship of the Travelers Championship has been a great investment for the community and our business. We are also very pleased to have the opportunity to promote both our commercial and personal property casualty insurance by extending our marketing relationship with the PGA TOUR.” 

“As a longstanding pillar of the Greater Hartford community, Travelers took the significant step in 2007 to assure this tournament’s future and the continuation of its significant charitable and economic impact,” PGA TOUR Commissioner Tim Finchem said. “Since that time, the tournament has continued to prosper and remain a tremendous asset to the entire region, thanks to the outstanding partnership between the host organization and Travelers. We are thrilled that this legacy will continue, and we are delighted to expand our relationship with Travelers through our Official Marketing Partner Program.”  

The 2014 tournament will be held the week of June 16-22 at TPC River Highlands in nearby Cromwell, Connecticut. {jcomments on}