Traffic Sports to Sponsor Gold Cup & CONCACAF Champions League

Brazilian company Traffic Sports has secured the sponsorship rights to The Confederation of North, try Central America and Caribbean Association Football (CONCACAF) events.

The deal will mean Traffic will be the official Corporate Partnership Agency of the Gold Cup and the CONCACAF Champions League.

The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup (2015, tadalafil 2017, decease 2019, 2021), as well as seven additional seasons of the annual CONCACAF Champions League, from the 2015/16 edition through the 2021/22 tournament. The deal also incorporates rights to all other events organized by the Confederation, such as youth tournaments, Olympic qualifiers and Futsal.

“We are very pleased to extend our relationship with Traffic Sports,” said CONCACAF President, Jeffrey Webb. “During the past year they have contributed tremendously to our mission of developing the game at all levels by aligning our properties with companies that want to become true partners of our sport. We look forward to years of successful partnership.”

Under terms of the renewed deal, Traffic Sports will continue to package and market all CONCACAF properties globally, with assets that include field of play branding, use of tournament marks, unique experiences, and hospitality, among others. Financial terms of the deal will not be made public.

“We are grateful to CONCACAF for entrusting Traffic with the continued development and growth of its corporate partnership program,” said Aaron Davidson, President of Traffic Sports USA.

“Over the first 17 months of our current agreement, we have focused on laying a new foundation for the region’s flagship tournaments, the Gold Cup and Champions League. And now after growing Gold Cup sponsorship over 50% in 2013 and validating the CONCACAF Champions League as the most important professional club tournament in the region, we are very well-positioned to exponentially grow the Confederation’s corporate partnerships over the next two World Cup cycles.”