Toyota to Become an IOC TOP Sponsor – Report

March 6, 2015

Toyota is set to sign a deal with the International Olympic Committee (IOC) next week to become a TOP (The Olympic Partner) sponsor, according to Tokyo-based news agency Kyodo News.

The deal will see the Japanese car munfacturer become the first automobile to sign a sponsorship deal of this kind with the IOC.

According to the report IOC President Thomas Bach (pictured) and Toyota president Akio Toyoda will attend a press conference next week to announce the deal in Tokyo.

Toyota would become the third Japanese company to join the IOC’s TOP global sponsorship porgramme after Panasonic and Bridgestone.

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