Toyota Takes Title Sponsorship Of I Am Team GB Grassroots Project

I Am Team GB returns in August, with the support of Toyota and several leading British Olympic athletes, including cyclist Laura Kenny (in photo), providing opportunities for thousands of people to get active and take part in sporting or recreational activities, as the build-up continues to the Tokyo 2020 Olympic Games.

I Am Team GB will culminate in The Nation’s Biggest Sports Day, on Saturday 24 August 2019 during the Bank Holiday weekend.

Toyota has come on board this year as the first I Am Team GB title partner.

Andrew Cullis, Toyota GB Marketing Director, said: “We are thrilled to be working with Team GB to launch this fantastic initiative, helping people from across the UK to get active within their local communities and most importantly to have fun doing so.

“Our association with ‘I Am Team GB’ is another important step in our commitment to make movement better for everyone as we begin our transition to a mobility company.”

I Am Team GB was originally launched in 2016 to celebrate the success of Britain’s Olympians returning from the Rio Games.

Team GB Commercial Director Tim Ellerton said: “We are very excited to be bringing back I Am Team GB. With the tremendous support from Toyota and the huge success of the previous campaign, we know that we can create an impactful and more importantly fun opportunity for local communities to come together, get moving and enjoy the bank holiday weekend.”

Toyota ambassador Kenny, winner of four Olympic gold medals, said: “We have seen just what an impact the Olympics has in terms of generating interest, enthusiasm and participation in sport.

“It’s vital that sport takes advantage of this excitement and interest.  With just over a year to go until Tokyo 2020, this is the perfect time to be launching I Am Team GB and I am looking forward to seeing the fantastic range of events that people throughout the country get involved in.”