Toyota Named Official Automotive Partner of Cricket Australia

Cricket Australia has secured a new partnership with Toyota Australia as a gold sponsor and official automotive partner.

Under the new five-year deal, Toyota will support the Australian cricket team, State Cricket Associations and the KFC T20 Big Bash League until mid-2017.

Toyota, the automotive market leader in Australia for the past nine years – will supply more than 100 vehicles, including the all-new Camry Hybrid, to many of Cricket Australia’s coaches and administrators.

The partnership extends Toyota’s official presence in Australian sport beyond its highly successful involvement with the major football codes.

Cricket Australia’s Executive General Manager – Commercial, Mike McKenna is pleased to see Australia’s favourite sport teaming up with Australia’s number one selling vehicle brand.

“Australian cricket is thrilled to partner with Toyota, an Australian manufacturer and a business with a strong track record of support for Australian sport.

“Australian cricket is proud to support Toyota’s environmental goals and initially half our State Association and Cricket Australia fleet will be Toyota hybrid vehicles. We will work with Toyota on opportunities to realise an all-hybrid fleet in the coming years.  

“We welcome Toyota into the Australian cricket family and we’re really excited about the opportunities this partnership offers from grassroots to the elite level.

Toyota’s executive director sales and marketing Matthew Callachor said the company was keen to widen its sponsorship portfolio by forming a progressive association with one of Australia’s most popular sports.

“Toyota has been a long-time and passionate supporter of Australian sport at all levels, and the new cricket partnership is a natural extension of our involvement with football codes enjoyed across the country,” Mr Callachor said.

“Cricket is one of the most played and watched sports in Australia and we are looking forward to another long-term and successful partnership,” he said.

Mr Callachor said the skills, commitment and passion of the Australian cricket team were attributes shared by Toyota and its 4,200 employees in Australia.

“Having the locally built Camry Hybrid and other Toyota vehicles in the driveways of cricket players and officials will support Australian jobs while helping to grow cricket in Australia,” he said.

“They will be driving cars that have been praised for their design, driving dynamics, spacious interior and class-leading power and fuel economy.”