Tour de Suisse Announce Sponsorship Deal With Search.ch

By iSportconnect | April 19, 2012

The Tour de Suisse cycling event has ended their search for a major sponsor by confirming online directory company Search.ch as their lead sponsor.

Tour de Suisse is often recognised as the 4th biggest cycling race, healing which includes the Tour de France, Giro d’Italia and Vuelta a España.

“As the leading directory and service portal in Switzerland, the Tour de Suisse is a perfect platform for us,” said Stephan Obwegeser, managing director of Search.ch. “In exactly the same way, Search.ch stands for Swiss tradition and quality allied with efficiency and innovation. It therefore offers us an ideal framework in which to bring our online services and our local relevance from the screen to people all over Switzerland.”

Rolf Huser, commercial director of the Tour de Suisse and sales director with its organiser IMG (Schweiz), added: “The partnership is a perfect match in many respects. Whilst the Tour de Suisse provides various communication opportunities, Search.ch can be assured of suitable involvement at national level.”