Tottenham’s Michael Dawson Inks Deal with Under Armour

January 13, 2012

Tottenham Hotspur defender Michael Dawson has signed a lucrative multi-year deal with Under Armour, doctor a global leader in sports performance apparel, pills footwear and accessories.

“We’re committed to empowering athletes worldwide and Michael’s leadership, team first attitude and dedication to hard work makes him the ideal partner for the brand,” said Matt Mirchin, Senior Vice President, Global Sports Marketing, Under Armour. “We look forward to seeing Michael on the pitch in our innovative football boots.”

Under Armour continues to build global momentum through the introduction of its innovative products and partnerships with the world’s best athletes and professional teams. Beginning in the 2012/13 season the brand will supply Tottenham Hotspur’s kit, as part of its technical partnership deal announced last year. In addition to Michael Dawson, brand ambassadors in the Barclays Premier League include Fulham FC’s Bobby Zamora and Blackburn Rovers goalkeeper Paul Robinson. Dawson will wear Under Armour’s performance enhancing UA Hydrastrike II FG football boots on the pitch.

“I am extremely excited to join the Under Armour family. They are an ambitious brand who are committed to helping athletes constantly improve,” said Dawson. “Under Armour apparel and footwear is developed with the athlete’s needs in mind and I am looking forward to being part of building that sporting legacy.”

Dawson, who began his career at Nottingham Forrest in 2001, moved to Tottenham Hotspur in 2005 after a successful spell as captain of the England Under-21 team. A natural leader, Dawson also captains Tottenham Hotspur on a regular basis, helping the Club qualify for the Champions League for the first time in the Club’s history in 2010.