Tottenham Hotspur and Carlsberg Renew Partnership for Further Three Years

By iSportconnect | November 13, 2015

English Premier League club Tottenham Hotspur and Carlsberg have signed a three-year partnership extension. 

The beer brand will retain their exclusive pouring rights at the club’s White Hart Lane stadium until the end of the 2017/18 season. 

Fran Jones, Head of Partnerships at Tottenham Hotspur, said: “We are pleased to announce the renewal of one of our longest standing commercial agreements.

“We first partnered with Carlsberg in 2004 and this further extension is testament to the excellent relationship we have enjoyed throughout that time.”

David Scott, Director of Brands and Insight at Carlsberg UK, said: “We are delighted to extend our long standing partnership with Tottenham Hotspur.

“The extension of our official beer partnership allows us to continue providing Carlsberg products to supporters at the stadium as part of the match-day experience.”

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