Total Sports Asia Renews Media Rights Distribution Deal with Legends Football League

April 18, 2013

The Legends Football League (LFL), formerly known as the Lingerie Football League have renewed their distribution rights deal with Total Sports Asia to encompass the rest of the world, excluding Brazil, Japan, Central and North America.

The US based women’s professional league American football have recently re-branded and are keen to explore their global reach.

The new agreement includes media right representation across all three LFL global leagues to include LFL USA, LFL Canada and LFL Australia. Both TSA and LFL are keen to duplicate the success that they have enjoyed in Asia, in all continents and drastically increase TV distribution and revenues across the globe. 

TSA’s Chief Content Officer, Julian Jackson, said: ”When we 1st got involved with the LFL, we were really happy to close some very large deals soon after being appointed and have since had broadcasters, ask us about the sport in many other markets that we work in globally. This cemented, in our minds, the confidence that we have in the LFL and this has been borne out by the amazing reaction we get from broadcasters when they actually see the hard hitting action. Stay tuned for some more major markets that the LFL will soon be available in.” 

“Our focus for the LFL is to build it as a the largest spanning global league in all of sports. The league’s early and unprecedented success’ internationally are a great indicator of its appeal and potential for growth with international audiences. Television being the leading component of brand building, we feel our now global agreement with TSA enables us a partner that not only understands sports but how to navigate the landscape of media rights”, said, Mitchell S. Mortaza, Founder & Chairman, Legends Football League, LLC.