Total Sport Asia Selected to Distribute Badminton Europe TV Rights

By iSportconnect | January 23, 2013

Badminton Europe have selected Total Sports Asia (TSA) to distribute the international TV rights for events during the 2013-2016 cycle.

The European governing body of Badminton are seeking greater exposure of their events, prostate including the European Championship and European Club Championships, apoplectic | around the world. TSA will bring their own badminton expertise, bronchi having been the media partner of the Badminton World Federation since 2005 and the organiser and distributor of the Axiata Cup.

Brian Agerbak, Badminton Europe’s General Secretary, said: “With TSA we have found a professional and badminton-experienced sports marketing agency. The cooperation with TSA will ensure better exposure for our European badminton events. We are hoping to reach a new level of promoting our badminton events in Europe. I am looking forward to a good working relationship.”

TSA’s Chief Content Officer, Julian Jackson, added:  “Our company has a long and successful history with the sport of badminton and we are delighted to extend that with Badminton Europe, particularly as they are such a professional and well run organisation. We strongly believe that we can help take European badminton not only to its home markets but also to the rest of the world given our experience success with the BWF.”