Toro Rosso F1 Team Unveil New Falcon Sponsorship

May 24, 2011

Formula One team Scuderia Toro Rosso, link owned entirely by Red Bull, find announced a new sponsorship deal with Swiss financial company Falcon Private Bank prior to the Spanish Grand Prix on Sunday, vcialis 40mg May 22.

The Falcon logo will appear on the overalls worn by the team’s drivers Sébastien Buemi and Jaime Alguersuari, and on the nose and left and right front wing endplates of the car for the remainder of this season.  

The bulk of Toro Rosso’s sponsorship money comes from its energy drink brand owner, which features prominently on the team cars, supplemented by smaller deals with companies including Volkswagen Italy, Advanti Racing and Siemens.

The Red Bull Mobile logo featured on the front endplates last season, in an agreement worth a reported US$200,000. The Falcon deal is believed to be in advance of that at amount at around $350,000.

Based in Switzerland, Falcon has offices in Abu Dhabi and Dubai, with branches in Hong Kong, Singapore, Zurich and Geneva. In 2008, the firm was bought by Aabar Investments, who took full control of Toro Rosso’s Formula One rivals Mercedes-Benz GP in 2011 by buying out team principal Ross Brawn.