Top European football clubs sign up for Betting on Football 2017

March 13, 2017

Betting on Football has demonstrated its pulling power amongst top football clubs in Europe by attracting representatives from clubs such as Leicester City, Liverpool, Manchester City, Celtic, VfL Wolfsburg, Arsenal, Chelsea, Rangers, Charlton Athletic, AC Milan, AS Roma, and organisations like La Liga and Scottish Football Association, for the three-day event at Stamford Bridge (3-5 May).


Representatives at #bofcon2017 will include Mark Davies, Head of New Business for reigning Premier League Champions Leicester, Tom Carter, Director of Partnership Sales for City Football Group, Adrian Filby, the Commercial Director at runaway Scottish Premiership leaders Celtic, and Daniel Peikert, Head of Sales at 2009 Bundesliga winners Wolfsburg.


Peikert commented: “We are attending Betting on Football 2017 because, as a 100% subsidiary of Volkswagen, VfL Wolfsburg has a big responsibility to attract serious partners. We also want to prepare ourselves for virtual advertising with more betting partners. Corporate social responsibility should play a central role within these partnerships.


Meanwhile, after impressing on the Club Call panel at last year’s conference, Leicester’s Davies will be speaking on the Premier Partners panel. The session, which headlines the marketing and media track on day two, will be explaining the emphasis on foreign markets for front-of-shirt sponsorships and looking at opportunities for UK-based gambling companies in elite level football.


The international appeal of the event is underlined by the presence of Peikert, alongside AC Milan COO Jaap Kalma, AS Roma Managing Director Mauro Baldissoni, Juventus Head of International Sales & Sponsorship, and a high-profile double act from La Liga, Adolfo Bara (Managing Director of Sales & Marketing) and Alfredo Lorenzo (Integrity and Security Director).


Lorenzo will be an interested observer at the first day leadership track session on match fixing, ‘Keeping it clean’, which will feature Bill South,‎ Group Director of Security and Community Affairs at William Hill, Peter McLaughlin, Security & Integrity Officer for the Scottish Football Association, and Ivor Heller, Commercial Director at AFC Wimbledon.


Heller commented: “I’ve long been interested in betting and its curious relationship with football on a business level. I’m keen to share our experience at club level on the FA’s blanket ban on betting across the sport and its implications for integrity, and the Betting on Football conference provides a great opportunity and platform for that.”

Are you interested in connecting with representatives of some of Europe’s top football clubs?


●        Click here to visit the event website and buy your Betting on Football ticket today

●        For more information, please contact, or SBC Founder Rasmus Sojmark at


Key sponsors for #bofcon2017 include Golden Race (Platinum Sponsor), OPTIMA (Gold Sponsor), BetConstruct (Silver Sponsor), (Bronze Sponsor), HiPay, and Realex Payments (Premium Sponsors).