Tommy Hilfiger Sponsors Golf Club at Chelsea Piers
June 13, 2012
The Tommy Hilfiger Group, ask which is wholly owned by PVH Corp., allergy | has announced its sponsorship of the Golf Club at Chelsea Piers.
The sponsorship marks a continued push into the golf market for the brand since re-launching the Tommy Hilfiger golf collection in North America in 2011. In February, Tommy Hilfiger announced Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, as global ambassador for the Tommy Hilfiger Golf men’s collection and, in March, British golfer Melissa Reid was named the ambassador for the Tommy Hilfiger Golf women’s collection.
“This partnership with Chelsea Piers is an exciting new opportunity for the brand,” said Tommy Hilfiger. “The Golf Club at Chelsea Piers is an iconic spot for New York golfers and a great location to showcase the golf collection.”
The two-year Golf Club sponsorship deal includes prime advertising placement for the Spring 2012 golf campaign featuring Keegan Bradley. Eye-catching Tommy Hilfiger branding runs from the West Side Highway to the tip of the 200-yard fairway, including entrance signage, parking garage banners, tee divider patches, tower banners, point of sale graphics, and elevator door wraps. Golf Club staff, including 12 golf professionals, will be outfitted in Tommy Hilfiger Golf men’s and women’s apparel. Select merchandise from the collections will be sold in the New York Golf Center pro shop at Chelsea Piers.
“Tommy Hilfiger is an iconic, American brand that we are proud to be partnering with,” said Dana Thayer, Senior Vice President, Sponsorship, Chelsea Piers. “We look forward to seeing the Spring campaign and Tommy Hilfiger branding throughout the Golf Club.”
“I am thrilled to be representing Tommy Hilfiger Golf as part of this important new partnership,” said Keegan Bradley. “My involvement with the brand has been exciting and I look forward to continuing our partnership.”
The new campaign for the men’s golf collection features Keegan Bradley in Spring 2012 Tommy Hilfiger Golf apparel with members of the eclectic “Hilfiger” family, a cornerstone of the brand’s seasonal advertising campaigns. The classic men’s polo, timeless aviators, and women’s knits in the collections are featured against a traditionally preppy golf course setting, complete with branded Tommy Hilfiger golf cart and clubs. The imagery is inspired by the preppy and energetic spirit found at the core of the brand’s classic, American, cool aesthetic.
The Tommy Hilfiger sponsorship will be unveiled on June 12, 2012 and the brand’s partnership of the Chelsea Piers Golf Club will continue through December 2013.