RFU, EY & MakieLab Complete Impressive Digital Media & Tech Masterclass Panel

April 13, 2015

iSportconnect, the world’s largest private network for sport business professionals, is delighted to announce Tom Lister, Marketing Manager at the Rugby Football Union (RFU), Alice Taylor Founder & CEO of MakieLab and Tom Kingsley, Director of Sport and Sponsorship at EY, as the final panellists for the Digital Media and Technology Masterclass.

The event, in association with Seven League, will be held at the Grange Tower Bridge hotel, London, on Wednesday April 15th. 

Due to huge demand the event has reached its capacity and is now FULL.

Having started his career working for commercial and marketing strategy consultancies in London and Australia, Tom Lister moved into the sports industry as General Manager of Fan Experience and Membership for the Western Bulldogs Football Club in Melbourne.

Specialising in fan engagement, customer experience and digital marketing Tom returned to the UK to take the role as the Marketing Manager at the Rugby Football Union to lead the organisation’s key fan engagement and rugby participation campaigns.

Alice Taylor is Founder/CEO of MakieLab, a toys-and-games company in London and creators of Makies, the world’s first 3D Printed toy at retail.

Previously, Alice was Commissioning Editor, Education at Channel 4, publishing games and media for kids & teens, with awards including two BAFTAs and the Prix Jeunesse. Alice was Develop magazine’s Game Publishing Hero 2010; pre Channel 4, Alice was VP Digital Media at BBC Worldwide, Los Angeles.

Tom Kingsley has been at professional services firm EY since 2010 in various capacities, taking up the role as director of sports sponsorship in January 2015.

Kingsley is responsible for the activation of EY’s position as ‘Official Business Advisor’ of Rugby World Cup 2015. He also led EY’s sponsorship of The 2014 Ryder Cup and has advised clients across the world on sponsorship in sport.

Panel 1: Football – Do big names win big off the pitch?

David Sternberg, Head of Media, Manchester United

Jerry Newman, Head of Digital Marketing & CRM, Chelsea FC

Joaquim Cardona, Head of Digital Business, FC Barcelona

Moderator: Richard Ayers, Seven League

Panel 2: How is digital captivating rugby fans and driving engagement in World Cup year?

Murray Barnett, Head of Broadcast, Commercial & Marketing, World Rugby

Tom Kingsley, Director, Sports and Sponsorship, EY

Mike Norrish, Executive Producer, BT Sport

Tom Lister, Marketing Manager, Rugby Football Union (RFU)

Moderator: Alex Chamberlen, Omnigon

Panel 3: Can Technology make real what marketing dreams of?

Damian Smith, Head of Information Technology, England and Wales Cricket Board (ECB)

Bruce Bale, Head of Social Games and Development, Sky Betting & Gaming

Hywel Sloman, IT Director, Arsenal FC

Mark Lichtenhein, CIO – Head of Television, Digital Media & Technology, PGA European Tour

Moderator: Steven Harrison, Exponential-e

Panel 4: Fresh perspectives from cross-sector experts in other entertainment industries

Matt Locke, Director, Storythings

Alice Taylor, CEO, MakieLab

Martin Talks, Founder, x10 Army

Moderator: Richard Ayers, Seven League

The exclusive, invitation-only Masterclass series, is a unique gathering providing sports digital media and technology executives with the chance to learn from each other.

Delegates will also hear industry insights, join in on discussions and network in a relaxed environment.

In Association With:


Event Partners:

Exponential_Logo        JockeyClubServices_Logo        OmnigonLogo

LongoMatchLogo      Radiant_Logo      SportlobsterLogo

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