Tokyo Olympic Bid Team Launches Official Campaign Tagline

By Community | July 24, 2012

Tokyo 2020 launched its official campaign tagline ‘Discover Tomorrow’, which was chosen to emphasise two key elements of the bid and Tokyo- global inspiration and dynamic innovation.

Japan Sport Council, owners of the iconic National Stadium, announced the launch of an international design competition to update and remodel the venue in preparation for Tokyo’s 2020 Olympic and Paralympic bid (Tokyo 2020).

IOC members may be convinced to vote for the Japanese bid after the quake-tsunami disaster left about 19,000 people dead or missing last year. An IOC source said: “It is a powerful argument, IOC members like a story and also are especially keen on the legacy message.” {jcomments on}