Tissot to Sponsor Asian Games

Tissot has been announced as official timekeeper of the 17th Asian Games taking place in Incheon, ed Korea, in 2014.

The brand has several high profile sporting partnerships including MotoGP, FIM Superbike, FIBA, AFL, and CBA and the World Championships of Cycling, Fencing and Ice Hockey.

It was official timekeeper of the Asian Games in 1998, 2002 and 2006.

The Asian Games have began in 1951 and are held every four years, involving 13,000 athletes from 45 countries and territories across 36 disciplines. The Asian Games include  swimming, athletics, basketball and cycling,  as well as traditional Asian sports such as as sepaktakraw, wushu and kabaddi.

Kim Young-Soo, President of the Incheon Asian Games Organizing Committee (IAGOC) said: “To provide all these various disciplines with utmost precision timing, we could not have chosen a better partner than Tissot, a brand with a great heritage in sports.

“Tissot offers a tailored approach to each and every individual challenge, which is ideal for an event like the Asian Games, in which such a broad variety of sports are represented. We are proud to have an experienced timekeeper by our side offering state-of-the-art timing and the latest technologies in that field.”

Tissot president François Thiébaud said: “We are proud to be able to demonstrate our skills at such an incredible event, which allows us to showcase our abilities in many different ways. It also allows us to prove ourselves as timekeeping requires the most accurate measurement and further confirms the quality of our watches.

“We have already provided the Asian Games with our services before so we know and have what it takes. However, we strive to bring even more precision and innovation on every occasion, and to keep improving this essential element, which plays a leading role in the success of the Games, as we do with all our watches. “Innovators by tradition” is our motto and we stand by it.”