Timico Confirmed as New Sponsor of Cheltenham Gold Cup

Information and communications technology service provider Timico Technology Group has been announced as the new sponsor of the Cheltenham Gold Cup.

Cheltenham’s richest race became available for a new sponsor for the first time since 1979 three weeks ago and Timico has moved quickly to sign a four-year deal.

The Timico Cheltenham Gold Cup, run on the final day of The Festival, Friday, March 18, 2016, receives an immediate prize money boost of £25,000 and will be worth a record £575,000.

Ian Renton, Regional Director of Jockey Club Racecourses South West, commented: “I am delighted that we are able to announce Timico’s involvement in the Cheltenham Gold Cup.

“We’re delighted to work with a partner who is so keen to use the national platform the Cheltenham Gold Cup offers to become much more widely known as part of the next stage of their growth strategy and I very much look forward to working with them to ensure that their sponsorship of the Gold Cup proves hugely rewarding.

“It is rare that a sponsorship opportunity as prestigious as the Cheltenham Gold Cup becomes available and, in the short window offered, there have been a number of different organisations that have expressed an interest in this sponsorship. I am confident that Timico will prove to be an excellent partner for our flagship race.

Timico Chief Executive Officer Tim Radford said: “We’re thrilled to have been chosen as the new sponsors of the Cheltenham Gold Cup.

“As an ambitious business working in a fast-paced industry, we were quick to recognise the tremendous opportunity of partnering with The Jockey Club to be part of one of the country’s most prestigious events.”

Timico replace Betfred as the title sponsor of the Cheltenham Gold Cup after the betting company were not able to renew as they are not yet an Authorised Betting Partner of British Racing.

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