Time Warner Cable Reveals Advertising Deal with Ian Poulter

Time Warner Cable announced today that it has partnered with World Golf Champion, Ian Poulter, to launch it’s marketing campaign Enjoy Sports Better.

Poulter is an English professional golfer who is a member of the world’s top two professional golf tours, the U.S.-based PGA Tour and the European Tour. He has previously been ranked as high as number 5 in the world rankings. The partnership will feature Poulter in a national advertising campaign as well as appearances at golf tournaments and exclusive opportunities with customers in Time Warner Cable markets.

“We’re tremendously pleased to have Ian partner with us in support of our Enjoy Sports Better campaign,” said Jeffrey A. Hirsch, EVP, Chief Marketing Officer, Residential Services of Time Warner Cable. “He is widely regarded as one of the best putters in the game and without a doubt will also serve as an important voice for our customers who are passionate about all things golf.”

In the next few months, Time Warner Cable customers across its footprint can view a new Enjoy Sports Better commercial featuring Poulter and other top athletes. Additionally, customers will have the chance to meet and greet Poulter at golf tournaments where he will be competing.

“I am thrilled to begin the 2013 season with Time Warner Cable as my newest partner,” said Poulter. “We both value entertainment as a key component of life! I am looking forward to a long relationship with Time Warner Cable!”