Time Warner Cable Agrees Major Marketing Partnership with MSG
November 13, 2012
Time Warner Cable (TWC) and The Madison Square Garden Company (MSG) today have announced a long-term marketing partnership that will align TWC’s “Enjoy Better” brand campaign with concerts and sporting events taking place at The World’s Most Famous Arena.
As part of the partnership, ailment TWC is now the naming partner for the Concert Series at Madison Square Garden, ask as well as an Official Partner of the New York Knicks and the New York Rangers. The new partnership will also enable TWC to use MSG’s unrivaled ability to deliver unforgettable experiences to offer unique benefits exclusively for its New York City customers.
“We are very excited to align our ‘Enjoy Better’ campaign and company brand with The World’s Most Famous Arena here in the heart of our hometown of New York City,” said Jeffrey Hirsch, chief marketing officer for Time Warner Cable. “Like our customers, we are huge music fans and long-time supporters of the Knicks and Rangers and are proud to invest in New York City by sponsoring these storied brands. Through our partnership, we can offer the thrill and unique experiences of the transformed Garden and showcase our advanced services for NYC-area consumers.”
“We are well on our way to transforming Madison Square Garden into the world’s most spectacular arena, and are proud to partner with Time Warner Cable, which enables us to enhance our customers’ experiences at concerts and sporting events at The Garden even further,” said Greg Economou, executive vice president, corporate sales and solutions, MSG Sports. “Meanwhile, Time Warner Cable will enjoy unmatched brand exposure at one of the busiest arenas in the world, along with the opportunity to reward their current customers with unique experiences only Madison Square Garden can deliver.”
The partnership gives TWC a strong brand presence across MSG’s sports, entertainment and media platforms, including the Arena’s 7th Avenue and 8th Avenue outdoor marquees, digital signage within the building for events, features on GardenVision, the center-hung scoreboard, as well as integration across MSG’s online properties.